New media and the future of newspapers.
by Adrian Mgaya.
Since that in any situation pass through changes is an
avoidable thing, human cannot escape changes either its good or not good that
is why there is a development.
A human being is achieved on different perspectives of life
whereby due to his struggle there is changes which made to some development on
human life. Take an example in early period when human passed news is quietly
different to the current period we are living today.
Advancement of technology brought high level of changes on
getting news many years back newspapers were the famous method which is used as
a major instrument of news but the situation changes soon after the advancement
of technology especially in communication the situation which brought people to
start searching other source of news like radio and television.
The great revolution was made by internet since that through
internet human can able to access news as fast as he can the revolution which
brought problems to newspaper this is when internet is an easily and fast
instrument for getting news for example when a person had an access of internet
had an ability of getting news faster compare to the one who wait for
newspaper.
In Murdoch's speech: full text from the guardian newspaper
the writer gives simple statistics shows how there is a changes on using source
of news for example In 1964 every four people out of five read Newspaper every
day, today only half do. His statistics shows how number of youth who read
newspaper decreases day to day remembers this statistics was given in 2005 and
today is 2016.
The number of youth who were read newspaper had changed day
to day because there is a great changes brought by technology for example it is
difficult for a print newspaper to afford breaking news a thing which is done
by online media like blogs and online websites.
The situation is changed now people are not believed
newspaper as their credible source as they were this do in 1990s is because of
technological advancement which brought internet.
We live in the world that people want to know news as soon
as possible hence when newspaper depends only to prints paper it is like to put
barrier to the audience who are thirsty for news.
Every problem has its solution if the one who face that
problem sees the problem and starts to work on it so as to be free from that
problem, Murdoch on his speech point out some solutions which may be a good
medicine for the problem.
It is important for a newspaper to have its own blogs this
will help a newspaper on giving breaking news and some of the audio and video
if it is possible and the next day news will be explained a lot at least reader
will continue to read newspaper.
To leave the oldest way of disseminating news is so
important, journalist should updated on how journalism is done today especially
involvement of digital equipment.
Also it is important to know that journalist are write for
the people hence it is not bad for them to give opportunity to the audience to
control the media things which will lead journalist to prepare what audience
needs and not preparing what journalist want to prepare.
Things which were explained in Murdoch's speech are so
familiar to the current situation in Tanzania whereby the circulation of
newspaper in our country is affected by the advancement of technology for
example youth depend much on online media as their source of news and pushed
away newspapers which are in paper print.
It is normal for youth to read headlines of news from blogs
for example on millard ayo blog where there is picture of front cover only
therefore audience read headlines there other read from vendors and other uses
other source of information like radio and television.
Beside challenges of newspaper which were brought by
internet in Tanzania there is a lot of challenges faced newspaper in Tanzania.
Price of newspaper is not affordable to most of Tanzanians especially who are
lives in rural areas, for them newspaper is very expensive like Mwananchi
newspaper is about 1000 Tshs the price which is not affordable for normal
Tanzanians.
Geographical area is another challenges for most of
newspaper in Tanzania take example for people who are living in Kigoma they did
not get newspaper at a time since that the infrastructures are not friendly the
situation made people from there not to informed compare to the people who are
live in Dar es salaam.
All in all newspaper should involve creativity which could
influence readers to buy it is important to know that creativity is only things
which can attract reader to read what you prepared. To influence someone to
read your writings without any creativity is very difficult.
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