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THE ERA OF TRADITIONAL MEDIA VS THE ERA OF INTERNET. by Adrian Mgaya Every thing under the sun have to change because there is "nothing last forever" this is include also newspaper where by it could must allow some changes so as to fulfill peoples' needs. Mathias Doepfner is the current chief executive Axel Springer SE, when he was interviewed by BBC in Hard talk program, he gives a lot of his opinion about the competition between online media and printed media and more important he says about the future of digital media. Doepfner during the interview in hardtalk BBC Mathias Doepfner is the chief executive of Axel Springer SE which is a printed newspaper but he still believed that Internet performed better that media personnel who are dealing with printed media should also practice online media, that is to have their printed session at the same time they should still to print their newspaper in papers. His company ( printed newspaper ) for example deve...